Zennstrom and Friis hope to charge high enough rates to make up for the limited number of ads, because spots will be targeted to users by geography, demographics and cultural tastes.

FORBES: Magazine Article

For centuries, racial minorities, people with unconventional religious or political views, and people with niche cultural tastes have flocked to cities not only because they were more likely to find other people like themselves, but also because people in big cities tend to be more tolerant in general.

FORBES: Freedom's Just Another Word for Living in Minot?

Of course, the safe thing to do is to sell work that aligns with prevailing cultural norms and tastes, ensuring strong sales.

FORBES: Lessons for Managing and Motivating Creative People

Musical tastes vary, so do cultural norms.

CNN: Commentary: Race, faith and politics

This was a story not because of their Germanic musical tastes, but because it fuelled a perception of top Tories swanning around at an elitist cultural event - well beyond the pockets of the toiling masses.

BBC: UK