Bulgari currently has properties in London and Bali, and will open one in Shanghai in 2015.
The boldness of Bulgari's designs may find a more receptive audience now than before.
If the glitterati would no longer visit Bulgari there, Trapani would take his wares to them.
There's no indication that Bulgari intends to tone down the boldness of its designs.
The Bulgari Octo Maserati has a dial that resembles the instrument panel is cast Maserati blue.
There are 294 Bulgari stores in the world of which 177 are directly owned.
Bulgari will command its own section of more than 40 lots in the upcoming sale.
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In March, Bulgari announced that Paris-based luxury conglomerate, LVMH, acquired a majority stake in the company.
The sale also includes a selection of jewels by Marina B, granddaughter of Sottiro Bulgari.
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But it also produces under license for Chanel, Prada, Bulgari and other luxury-goods firms.
Bulgari watches, which make up 40% of revenues, are now sold through 600 outlets.
So, if the glitterati were no longer visiting Bulgari, Trapani would take his wares to them.
Because small is considered more exclusive, Armani and Bulgari plan to launch mostly smallish five-star hotels.
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The 58-room Bulgari Hotel Milan occupies a renovated 18th-century palazzo at the heart of the city.
The lobby at the Bulgari is an inviting space where many guests choose to spend some time.
Nor is Bulgari a slouch at the celebrity game, often lending a piece for a given occasion.
Founded by Marina Bulgari, yes that Bulgari, the jewelry designer has returned, at least in spirit.
More than 20 pieces - many created by Italian jeweller Bulgari - went under the hammer on Tuesday.
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Italian jeweler Bulgari just opened an in-store cafe at which complimentary champagne, tea sandwiches and cappuccino are served.
Resilience will be required for bidders on a signed Bulgari necklace that is even more dazzling than Peron's.
For now, Bulgari does not envisage lowering its advertising spend in other magazines to reflect the new investment.
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Supposedly, the Bulgari offering will contain proper journalism, daring photographs and make no blatant attempts to sell jewellery.
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In those days Audrey Hepburn and other celebrities were regular customers at Bulgari's store on the Via dei Condotti.
Another stunner is the Christie's cover lot, a Bulgari emerald and diamond necklace.
The sale will 130 signed jewels by Buccellati, Bulgari, Cartier, Graff, Marina B.
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The Year of the Snake is an easy year for jewelry brand Bulgari.
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She's also a major investor in London's exclusive Bulgari Hotel, and runs a contest for young jazz musicians in Spain.
The strong results were due to top performances by many brands including Louis Vuitton, DFS, Sephora, TAG Heuer and Bulgari.
In his tenure he has increased the number of Bulgari shops from 5 to 170 (half directly owned) in 33 countries.
Trapani, who studied business at New York University, worked for his uncle, Gianni, who was chairman of Bulgari at the time.
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