Volkswagen AG's Audi brand says none of its high-performance RS or S models, except the R8 sports car, is now subject to a guzzler penalty.
"Being hip and contemporary has to be part of the marketing plan" in order to attract new and younger golfers to the brand, says Jeff Colton, Callaway's senior vice president of global brand and product.
Its radical approach has become integral to the development of the brand, says Cronje.
's Cadillac brand, says the plan going forward is to help buyers avoid the penalties on new V-series models.
Mr Ecclestone plans a New Jersey race for 2013, which could compete with Cota's brand, says its marketing chief Mr Moore.
At Turner Broadcasting System Inc. in Atlanta, a strategy-development team recently drew tree branches and placed sticky notes on the branches to explore ways to extend the Turner Classic Movies brand, says Jennifer Dorian, a senior vice president.
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"There is no doubt that the Olympics 'Brand' is a formidable revenue generator and has huge value, " says Brand Finance chief executive David Haigh.
"There's an urgency to buy what's hot and not enough thought about who fits the brand, " says Morganstein.
"With any new brand, it's important to build a relationship--to put a face with the brand, " says Soave.
"It's a way to build the brand, " says Kathleen Hessert, who heads Sports Media Challenge, a Charlotte, N.
In a nutshell, says Brand to Beane, all you need are guys who get on base a lot.
"The key to this business is understanding what branding is and choosing the right products to brand, " says Norman.
Meanwhile, Brand X Internet says it needs a favorable ruling if they're going to have any hope of surviving.
Make yourself known as a brand name that says value, service and security and you've got a new customer.
One Kings Lane focuses on curating top products in each of its categories, which builds trust in the brand, Mack says.
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"China has 10, 000 hotels but less than 200 with any sort of national brand, " says Super 8's China chief executive, Mitchell Presnick.
To that end, Gerber says brand ambassadorship is the key to success.
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"I couldn't pass up the opportunity to remake an iconic brand, " says Jarvis, 43, a skinny Brit with a huge dollop of energy.
"An interesting angle will set you apart from countless others, build your credibility and establish a personal brand, " says Yoshke Dimen of The Poor Traveler.
That may be a conservative estimate greater revenue synergies could be driven by expanding the Dollar Thrifty brand overseas, says Wells Fargo analyst David Lim.
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"My personality doesn't work without fame, " says Brand in a flash of self-awareness, before launching into an anecdote about meeting Britney Spears and an elephant.
"It's important to take advantage of their downtime and let them promote their own brand, " says Ms. Fedro, director of entertainment relations and marketing for Tout.
"We were worried about the impact of the economy, so we definitely became more aggressive in building our brand, " says Keith Vaughn, assistant dean of M.
"Having Nike players wearing our product on the pitch on football's biggest stage is a huge advantage for our brand, " says Derek Kent, U.S. media relations director.
"We are losing money because we are too small and we have high costs, not because of bad cars or a bad brand, " says Saab Chief Peter Augustsson.
"These 18-year-old kids who join the Army wear Nike because they like the brand, " says Robert Kinney , director of individual protection at the U.S. Army's Natick Soldier Center.
"As good as those groups can be, they can take control and doom a brand, " says Douglas Atkin, a partner at the ad agency Merkley Newman Harty in Manhattan and the author of the upcoming Cults and Brands.
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