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Reagan saved his "aw shucks" charm for when he talked about the size of the U.S. federal government.
FORBES: Fred Thompson Will Run
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Whatever schoolboy lore says about Abe Lincoln 's log cabin or Lyndon Johnson 's "Aw shucks" Texas upraising, many, if not most, U.S. presidents were born well-to-do, and nearly all were quite well off by the time they sought the nation's highest office.
FORBES: Magazine Article
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Jones displayed a startling recall for financial minutiae, even as he put on his best aw-shucks-good-ol'-boy-from-Arkansas act.
FORBES: Sidelines
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The aw-shucks owner of Dairy Queen says he only buys businesses he understands.
WSJ: Warren Buffett & the Vampire Squid
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Now, normally I have no problem with Packers fans: blue-collar team, aw-shucks fans, hallowed tradition, cool logo, etc, etc.
FORBES: Super Bowl Smack-Talk: Steeler Nation versus Cheesehead Nation
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Reminded that he is winning the ERA battle with his more-heralded former teammate, Warren broke into a perfect aw-shucks grin.
WSJ: Matt Harvey's Yankee Buddy
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He built up HP during the 1940s-to-1960s-that great midcentury time in America when the "aw-shucks, " workaday engineer was an esteemed figure.
FORBES: CEOs for the next century
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Mr Blunt likes to portray himself as an aw-shucks small-town boy, but he too grew up in the world of politics.
ECONOMIST: And who will cut the victory?
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Griffith pulled it off seamlessly: As you watch him, you understand how the smiling, aw-shucks, I'm-just-a-country-boy Lonesome Rhodes could cynically use the then-new medium of national television to become as powerful as the president, while privately holding his viewers in utter contempt.
CNN: Andy Griffith's crowning achievement
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The low-key, aw-shucks Overbay hit a two-run homer and finished with five RBIs on Friday night, and Ichiro Suzuki also hit a two-run homer as the banged-up Yankees opened their only trip to Kansas City with an 11-6 rout of the scuffling Royals.
WSJ: Overbay, Suzuki power Yankees past Royals, 11-6