He says the company would never have been viable without AIR and Flex.

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But ubiquity rules: Adobe is giving away basic versions of both AIR and Flex, charging only the pros who create the content with Flex.

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Microsoft has countered Adobe's AIR and Flex technologies with its own development tools called Live Mesh and Silverlight. (Sun Microsystems in May launched similar technology called JavaFX, and Google has a tool out called Gears.) Microsoft has 4 million software developers already using its .

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For the past year Adobe has been rolling out new software tools called Flex and AIR, which give developers a new approach to online media.

FORBES: Magazine Article