高效公关 （Effective Public Relations）（英）莫伊·阿里 著 18. 客户第一 （Putting Customers First） （英）安迪·布鲁斯 肯·兰登 著 19.
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与许多人一样我也认为，社交媒体是一种新工具，它使得公关更为高效，不仅如此，我们还可以通过社交媒体从普通人中筛选出真正的公关经理。
But I, like many, believe social media is just a new tool that's making PR more effective - and weeding out the truly great PR executives from the not-so-great.
而构架合理、高效的公关信息系统又是顺利实施企业公关战略的重要一环。
It is also important for business to build rational and effective information system of public relations in order.
而构架合理、高效的公关信息系统又是顺利实施企业公关战略的重要一环。
It is also important for business to build rational and effective information system of public relations in order to implement public relations strategy successfully.
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