在盈利目标的驱动下，丰田管理层设想美国消费者会愿意为丰田车付出高价，这对于丰田汽车长期以来奉行的按质定价战略是一个转变。

Driven by that profit objective, Toyota executives reasoned American consumers would be willing to pay a premium for a Toyota — a change from a long-held strategy of pricing cars at a value.

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这些改进正给电动车的低成本提供了相当可观的收益，但是汽车研究中心提醒道消费者可能仍然倾向高价格的产品。

Those improvements are providing comparable benefits to electric vehicles at a lower cost, but the Center for Automotive Research cautioned that consumers still will resist increased costs.

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信贷不可能再如此容易申请了.当然，汽车租赁的成本正在攀升，原因就是那些被出租的汽车都是高价的二手车。

Credit is unlikely to be so easily available again. Also, one of the ways leasing made more expensive cars seem affordable was by attributing to them high second-hand values after the lease was over.

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