南加州大学马歇尔商学院临床营销学教授艾拉卡尔布说，一些公司是技术指向型，而非顾客指向型，这对他们优先处理问题有相当大的影响。

Some are much more technically oriented than customer oriented, which has a sizable effect on how they prioritize, said Ira Kalb, clinical marketing professor at the USC Marshall School of Business.

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