研究结果发现,经验认知作为自变量,通过风险感知、风险倾向、手段导向逻辑对创业决策发挥影响。
The empirical results show that the experience cognitive as an independent variable affects entrepreneurial decisionmaking through the factors of risk perception, risk orientation, effectuation.
以风险感知为主线,讨论了认知偏差、风险倾向、创业自我效能等因素在创业决策中的作用。
This paper discusses the role of cognitive bias, risk propensity and entrepreneurial self-efficacy in the process of entrepreneurial decision-making by using risk perception as the main line.
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