顾客让渡价值是指企业转移的,顾客感受得到的实际价值。它的一般表现为顾客购买总价值与顾客购买总成本之间的差额。顾客让渡价值是菲利普·科特勒在《营销管理》一书中提出来的, 他认为, “顾客让渡价值”是指顾客总价值(Total Customer Value)与顾客总成本(Total Customer Cost)之间的差额。
...估、获得和使用产品和服务的时预计会发生 它的辛劳和麻烦”。的一系列耗费即为顾客成本。顾客让渡价值(Customer Delivered Value):顾客获得的总价值与顾客为获得这些总价值所支付 的成本差额。
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顾客让渡价值理论 Customer Delivered Value Theory
给出了顾客让渡价值 customer delivered value ; CDV
所谓顾客让渡价值 CDV ; customer delivered value
又称顾客让渡价值 Customer Delivered Value ; CDV
顾客让渡价值解析 On Economic Problems
顾客的让渡价值 executed value of customer
让渡顾客价值和满意 Delivering Customer Value and Satisfaction
顾客感知让渡价值 Customer Perceived Delivery Value
顾客预知让渡价值 Customer Anticipated Delivery Value
顾客让渡价值是顾客总价值与顾客总成本之差。
Customers delivered value is defined as the difference between total customer value and total customer cost.
顾客让渡价值是指顾客总价值与顾客总成本之差。
Customer delivered value is the difference between total customer value and total customer cost.
本文从顾客让渡价值理论的角度,构建旅游景区游客让渡价值。
From the customer delivered value theory, this paper constructs tourist delivered value in tourist areas.
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