利用该算法，通过预处理、数据约减等步骤从商场营销数据库中收集顾客属性数据，消去多余数据属性。

Using the algorithm, system can collect customers' attributes data and eliminate redundant data attributes from emporium marketing database by pretreatment, data reduction and other steps.

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经过收集数据库营销更轻易直接与顾客停止交互式沟通，更轻易发生新的产物概念。

Pass the network database marketing more easily direct carry on with customer to hand over with each other the type communication, produce new product concept more easily.

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建立企业营销信息系统的方式可以是二手资料收集、委托外部市场研究公司收集、整理企业内部管理档案、在与顾客交易时建立顾客数据库等。

But, secondary data, survey by an outside marketing research firm, mining of company's internal recording, and building customer's database in the trade process are widely used methods.

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