采取会员制形式，培养顾客归属感与忠诚度；

Adopt membership system to keep up with the customer;

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顾客价值、服务和转移成本直接影响顾客的行为性忠诚，顾客满意感、顾客信任感和顾客归属感直接影响顾客的态度性忠诚等。

The result shows that, customer value, service factor, switching cost, customer satisfaction, customer trust and customer commitment are the determinants of customer loyalty;

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我们希望我们的店子能创造一种让顾客感到归属感的氛围。

"We said, we want our stores to create an ownership experience for the customer, " explained (Apple's Ron) Johnson.

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