在接触层上层，本位品牌通过名称、CI系统和顾客关系营销，在自己身上打上市场的标签，成为市场品牌。
In the upper floor of touch layer, the standard brand type the labels of the market in itself via name, CI system and customer's relation marketing, become the market brand.
理解市场营销的中心是学习顾客、公司以及涉及这两者之间的角色的复杂关系。
Central to understanding marketing is learning about the complex relationships between the customer and the organisation and the many actors engaged in between.
除了进行短期交易，营销者还需要与目标顾客，分销商，经销商，供应商建立良好的长期关系。
Beyond creating short_term transactions, marketers need to build long_term relationships with valued customers, a distributor, dealers, and suppliers.
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