所谓“顾客份额”,就是指一家企业的产品或服务在一个顾客该类消费中所占的比重,还可以更贴切地称之为顾客的钱袋份额。
顾客份额(Constituency Share) 是指一家企业的产品或者服务在一个顾客该类消费中所占的比重,还可以更贴切的称为顾客的钱袋份额。
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而衡量一对一营销成功与否的标准则是顾客份额(Share of Customer),即一对一营销商在培育出一位顾客后努力为其搜寻和提供产品,直至该顾客惠顾生意的整个期间,尽力挖掘每一位顾客对企业购买能力的...
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顾客份额价值 customer share value
With the increasingly tough competition, the enterprises turn their focus from market share to customer share and customers become the key strategy resource of enterprise’s development.
伴随着竞争的加剧,这就使得企业将竞争的焦点由市场份额转向顾客份额,客户成为企业发展的关键性战略资源。
参考来源 - 基于客户价值的中间商客户细分与客户管理策略研究·2,447,543篇论文数据,部分数据来源于NoteExpress
将顾客份额运用到顾客终身价值模型中,提出了一个新的顾客终身价值模型。
This article utilizes customer share in the customer lifetime value model, and proposes a new customer lifetime value model.
越来越多的零售企业不再把目光拘泥于一味地争取市场份额,而是更加关注如何扩大顾客份额。
More and more Retail businesses not only pay attention to the market share, but also to the customer share.
它由一系列因素决定,这些因素包括市场份额、竞争、材料成本、产品身份和顾客认知的产品价值。
It is determined by a number of factors including market share, competition, material costs, product identity and the customer's perceived value of the product.
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