本文结合零售和零售业的活动特征，明确了零售业产出的是包含一组商品和服务、具有顾客价值的混合产品包。

Considering the retailing and retailer characteristics, this paper points out that the retailer's total offering is a hybrid composed of goods and services based on customer value.

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曾经有一次，一位顾客花了100多英镑请专递员去取她遗落在一家伦敦酒店的洗漱包，这一名牌洗漱包内含价值近1000英镑的洗漱化妆用品。

In one case a customer paid more than 100 for a Courier to pick up her toiletry bag, which she had left behind in a London hotel - the designer wash bag had nearly 1,000 worth of toiletry items.

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