小型商业业主通常把资金投到平缓增长的项目上，他们认为较多的市场营销及较多的广告将会使之有所不同。

Small business owners are often quick to throw money at flatlining growth, thinking that more marketing and more advertising will make the difference.

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试着与其他企业主探讨他们是如何计算创业成本的，具体询问他们往往会忽略的费用项目。

Talk to other business owners about how they figured out start-up costs and ask specifically about expenses they forgot.

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“企业主的义务在于提供时间，分享相关的公司信息，当项目结束时给学生反馈。”米勒说。

"The business owner's obligation is to provide the time, share information about the company, and give feedback to the students when it's all over," Miller says.

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