虽然在最前面总利润会下降，但是避免所有季末零售退货影响的底线实际上会提高公司的底线。

Although gross margin was reduced up front, the bottom line impact of avoiding all the costly end-of-season retail returns actually improved the company's bottom line.

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在零售商与中间商层面，常见的退货源于货物滞销，或季末库存调整，或客户表示释放资本金以向你的公司购买更多的产品。

At the retail or intermediary level, returns often come back due to slow-moving stock, end-of-season inventory adjustments, or as a means to release capital so customers can buy more from your firm.

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为了减少无缺陷退货的数量，需要零售商付出努力，因此供应商应当对零售商的努力成本进行补贴。

It is the retailer's efforts that can reduce the false failure returns, so the supplier needs to offer a subsidy for the retailer's effort costs.

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