为了体验一种不那么使人兴奋但压力较小的购物体验，网上零售商也开始在一月份进行他们自己的促销活动。
For a less exciting but less stressful shopping experience, online retailers are also getting in on the act with January sales of their own.
一些零售商也提供了他们的促销计划，一些则维护了在线的数据库，以便服装公司访问相关数据。
A few of the retailers also share their promotional plans, and some maintain an online database where the apparel company can view relevant data.
前面引用的文章描述了一个虚构的零售商，他需要进行一次促销活动。
The previously referenced article describes a fictitious retailer who is arranging for a campaign promotion.
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