可采用直接市场价值法和间接评估法对效益进行估算。
The direct marketing value method and the indirect evaluating method should be adopted in the evaluation of the benefit.
在构建直接品牌价值评估模型基础上，给出了间接品牌价值评估法。
On the basis of Direct Brand Valuation Model, another method of Indirect Brand Value Assessment is also discussed.
论文的重点放在环境间接收益的确定上，论述了一些环境价值评估方法的使用，如市场价值法、资产价值法、旅行费用法、人力资本法等。
It gives more points on discussing the calculation of indirect benefit, for example Market valuation method, Human capital Approach, Travel cost method.
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