优秀的公司会先从问“为什么”开始 ------- 我们为什么要把有限的资源耗费在营销上？

Smart companies begin by asking "why"—why are we expending our limited resources in marketing?

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“没人试着以客观冷静的态度与公司交涉吗？”汤姆问。

"Has anyone tried approaching the company with a dispassionate attitude?" asked Tom.

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你可能问，公司为何要为股东存在呢？

You might say, why should a company exist for the shareholders?

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So, reporters start calling the other rating agencies-- Standard & Poor's and Moody's and others--and say, are you going to down-rate these guys?

于是记者们开始询问其他的评级机构,像是标准普尔和穆迪,问他们,你们打算给这些公司降级吗

耶鲁公开课 - 金融市场课程节选

Then you might ask, why in the world do companies issue stock dividends anyway, what's the point?

你可能要问,那公司发放股票股利到底是为了什么呢,意义何在

耶鲁公开课 - 金融市场课程节选

Yes, he's asking after a firm pays a dividend that should lower the--you were asking whether it should lower the price of a share.

他问的是如果一个公司分了红,就会降低...你问的是,股价会不会下跌

耶鲁公开课 - 金融市场课程节选