包括四个不同的因素：广告、公共关系、口碑和销售点。
Promotion has four distinct elements - advertising, public relations, word of mouth and point of sale.
新法规规定香烟广告只能出现在销售点。
Under the new law, cigarette advertising will only be allowed at the point of sale.
在摩尔中出现的产品广告使接近销售点的购物者在购买的心理上认为这是非常适销的商品。
In-mall exposure to product ads provided close to the point of sale when shoppers are in a buying state of mind was noted as being highly marketable.
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