今天欧莱雅集团拥有23个源自不同国家的品牌(美国，意大利，法国，日本，中国等)，通过不同的渠道销售(美发沙龙，大众市场，高端市场，药房渠道)。
Today the company has 23 global brands present in every distribution sector (hair salons, mass market, luxury, pharmacies) with diverse cultural origins (US, Italian, French, Japanese, Chinese...).
解决这两个问题的关键在于销售渠道的设计与选择，因此人寿保险市场对营销渠道研究的客观需求越来越强烈。
The keys to these problems the designation and selection of marketing channels, so the research of the marketing channel is more and more urgent to the Life market.
渠道(也叫分销渠道或销售渠道)：产品的有效性，特征的有效性，安全，客户支持，频繁的各类市场交流，等等。
Channel (also called a distribution channel or sales channel) : Product availability, feature availability, security, customer support, frequency and kinds of marketing communications, etc.
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