有些公司甚至会指明将提留一定数额的提案预算,并确定一个最低销售机会成本。
Some companies even identify an amount of the proposal budget to set aside, again to identify a minimum sales opportunity cost.
由于业务模式的关系,在线旅行社的成本经常被酒店们忽略,被排除在年度市场预算之外(在线旅行社们很聪明地一直到销售的那一刻才把佣金成本带给酒店)。
Because of their business model, OTAs are often an overlooked cost that is not included in annual marketing budgets. (OTAs very wisely retain their commission at the point of sale.)
随着销售量在2009年下半年开始增长,所有预算外资金收入和降低成本都下降到了底限。
As sales started rising in the second half of 2009, all of the extra revenues and cost reductions fell to the bottom line.
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