销售促销(sales promotion)是营销活动的关键组成部分,作为短期的由礼物或货币组成的刺激工具,主要用于鼓励消费者更快更多地购买产品和服务。
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The most effective means of sales promotion has not been adopted most often.
在本文研究的销售促销实践中,使用最频繁的销售促销措施并不是效果最好的。
参考来源 - 应用Multinomial Logit模型定量评估销售促销效果·2,447,543篇论文数据,部分数据来源于NoteExpress
销售促销的一个大缺点是很容易被竞争对手模仿。
A major drawback of sales promotion is that it is easily copied by competition.
解决这一问题的关键在于对各种销售促销措施的效果进行定量评估。
Hence, it is essential to answer the question that to quantitatively evaluate the effects of various means of sales promotion.
我们的这个销售促销活动下星期就没有了。进来吧,花几分钟时间,看看有什么喜欢的商品。
This sales promotion we're doing will be gone next week. Come on in, take a minute, and look around.
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