蓝色尼罗河是九十年代末兴办的钻石或珠宝行之一。而在网络股崩盘之后，为了保存资产，它的商业模式有了重大的变革。

Blue Nile was one of several diamond or jewellery sites launched during the late 1990s, but its need to preserve capital after the dotcom crash led to a crucial innovation in its business model.

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菱形块，一个钻石的口音，是在石头之间的定位，创造一个有吸引力的模式。

Diamond-shaped pieces, and a single diamond accent, are positioned in between the stones, creating an attractive pattern.

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公司会根据客户的历史消费模式记录把他们分成几类，白金、钻石、黄金、白银会员等等。

The company might classify customers into several categories according to their historical spending patterns, such as platinum, diamond, gold, silver, and so on.

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