通用还表示打算执行本该几年前执行的战略:将品牌减少到四个核心品牌(雪佛兰,卡迪拉克,别克和GMC)。
GM also says it now intends to slim down to just four core brands (Chevrolet, Cadillac, Buick and GMC), something it should have done ages ago.
多数业内人士认为,丰田为赶超通用,转移了质量控制的战略重心。
Most pundits reckon that Toyota took its eyes off quality control in its efforts to overtake GM.
在处理破产程序期间,通用已失掉两个百分点的市场份额,新通用正筹谋在下月进行一次大规模的营销战略,以宣告其复活。
Having lost nearly two percentage points of market share during the bankruptcy proceedings, the new GM is planning a marketing blitz next month to announce its resurrection.
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