一个从来都是追求超越、追求卓越的品牌，其广告创意之新、立意之高也就是自然的了。
A brand in constant pursue of excellence naturally comes with an innovative and highly meaningful commercial.
先秦道家以道观生，察生命起源，明人生自然、人是自然动物，反对仁义，崇尚无为，追求超越生死转换的长生久视；
Taoism before Qin dynasty saw about life by Tao, took human being for natural creature, was against Ren and Yi, and approved of inaction and aspired after eternal life.
在曩昔地几年里，但是，品牌便开端落空其形象地指导集体地牛仔裤商场走向新地作风和消费者追求超越功利地服装时髦表达。
Over the years, however, the brand began to lose its image leadership as the jeans market moved toward new styles and consumers sought fashion expression beyond utilitarian clothing.
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