商场在策划和实施返券促销活动时，应当以顾客让渡价值理论为指导，对营销方案进行优化。
When planning and implementing shopping coupon promotion, the malls should optimize marketing program under the direction of Customer Delivered Value theory.
杰克逊原定在伦敦演唱会的推广者，AEG Live公司，将在明天向每位入场券持有者提供全额返款或者一张特别纪念票。
The concert promoters for Jackson's planned shows in London, AEG Live, will tomorrow offer ticket-holders a full refund or a special souvenir ticket.
据说如果我们买书超过100元，就会返一张价值50元的优惠券。 。
It is said that if we buy booksover 100 yuan, it'll return a coupon worth 50 yuan.
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