固然这本书主要针对编剧而写，但作为广告牌及车载广告根底的视觉思想对写作及编导都有一定水平的协助。

Although this book primarily serves the interests of scriptwriters, the visual thinking that underlies billboards and transport ads relates to both copywriting and scriptwriting.

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不同于车载广播和展板广告，通过你的手机，我们能了解你更多的信息，例如你在哪里，从而使得信息更具有针对性。

And because the phone, as opposed to the car radio or the billboard, knows a lot about you, including where you are, the messaging can be targeted (ie made relevant).

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随着新的技术和印刷材料出现，车载平面广告表现形式变得丰富多彩。

With the emergence of new technology and printing materials, the vehicle plane advertising forms become rich and colorful.

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