股权结构策略是跨国公司进入东道国最先考虑的问题。

Ownership structure of the strategy is the first issue of which, multinational companies enter the host country to consider.

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主要从外部环境和内部环境两方面对跨国公司进入中国的背景进行介绍。

Mainly from the external environment and internal environment in the context of transnational corporations were introduced into China.

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内容提要：随着跨国公司进入中国市场，很多公司将服务重点放在城市富裕消费者。

Summary: As global companies have entered China, many of them focused mainly on serving its urban-affluent consumers.

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