不同于在商店里购物，产品图片是顾客在决定某商品是否迎合他们的需求，是否适合他们的口味时考虑的唯一因素。

Unlike buying in shops, product pictures are the only way a shopper can determine whether this particular product suits their needs and matches their preferences.

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您应该能够“阅读”图书的封底内容，查看图书的前言，查看封面图片，以及轻松地(且愉快地)将书放入您的购物车并购买。

You should be able to "read" the back cover of the book, check out the book flap, see the cover art, and easily (and impulsively) drop the book in your cart and wander to the checkout line.

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当你观察顾客购物篮中所买之物时你会发现，它们实际的量并没有图片上看起来那么充足。

When you read about what goes into the consumer's basket, you do not take the quantity you see the way you do when you see it on the photos.

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