媒体购买者称，亚洲的金融服务公司也正在搁置品牌营销的计划。
Financial-services companies in Asia are already shelving plans for branding campaigns, say media buyers.
按照营销来说，产品或供给物如果能把价值和满意传递给目标购买者就是成功的。
In terms of marketing, the product or offering will be successful if it delivers value and satisfaction to the target buyer.
依据相关理论，对国内铁路车辆行业的特征、营销环境、市场需求、购买者行为以及行业内竞争态势进行了分析。
Basing on these theory, the paper analyses characteristic, marketing environment, market demand, buyer behavior, and competition situation of domestic railway rolling-stock manufacture industry.
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