并进一步构造了主实验的购物情境，通过组间实验设计测量了年轻消费者在不同礼品购买情境中的品牌选择行为。
Then constructed purchasing situation of the main experiment, and measured consumers'brand choice behavior in different gift buying situations through between-subject experimental design.
冲动购买受到各种经济、情境、人格、时间、地点甚至文化因素的影响。
Impulse buying is influenced by a variety of economic, situational, personality, time, location and even cultural factors.
另外，本部分的研究模拟现实生活中的购买行为，通过特质及情境两方面的考察，不仅在理论上进一步丰富了调节性匹配理论的研究，同时可以拓展该理论的应用领域。
Moreover, this research simulates the real purchase behavior, which could not only enrich the study of regulatory fit theoretically but also develop the application domain of this theory.
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