购买决策是指消费者谨慎地评价某一产品、品牌或服务的属性并进行选择、购买能满足某一特定需要的产品的过程。它是一个系统的决策活动过程，包括需求的确定、购买动机的形成、购买方案的抉择和实施、购后评价等环节。
购买决策 Purchase Decision ; purchase decision-making ; purchasing decision ; Multicategory Purchase Incidence Decision
自制或购买决策 Make-or-Buy Decision
消费者购买决策 Consumers' purchasing decisions ; Consumer purchase decisions ; Consumers purchase decision-making
购买决策涉入 purchase decision involvement
他们怎样制定购买决策 HOW
顾客购买决策树 Decision Tree
购买决策风格 Consumer Decision-Making Style
购买决策过程 Buying decision-making Process ; buying-decision process
称其为购买决策过程 Buy decision process
家庭购买决策 Family decision making
In addition, consumer will balance gain and loss when making purchase decision, in other words, perceived benefit and perceived risk will appear in the same time.
另外，消费者在做购买决策时，总是在得与失之间进行权衡，也就是说感知利得和感知风险会同时出现。
参考来源 - 消费者的感知风险及减少风险行为研究As the customers become more rational, the influence of quality in their purchasing decision is gradually increasing.
而随着顾客消费行为日趋理性，质量在顾客购买决策中占的比重逐渐增大。 优异的产品质量已成为企业吸引顾客、提高顾客满意度的关键因素。
参考来源 - 混合质量特性情况下供应商质量供应能力研究 （研究生论文）As marketer and corporation as concerned, it is very important to study consumer behavior’s character and factor influenced buying decision completely, thoroughly and systemicly.
显而易见，对消费者购买行为规律、特征和购买决策形成的影响因素的全面、深入、系统的研究，不仅对于从事市场调查和研究的人员来说非常重要，同时，对企业营销战略和策略的制定也有着重要的借鉴和帮助。
参考来源 - 消费者的感知风险及减少风险行为研究There are a lot of diversity between consumers. A lot of rearch have been done in the past few years, especially studys on consumer characteristic and consumer decision-making styles, which provide lots of guidance to the marketing activities.
消费者存在着较大的差异性,在过去的研究中已经对消费者的特性、购买决策特点等做了很多的研究,对消费者根据购买心理、决策特点等因素进行了一系列的定义和分组,为企业开展市场工作和营销活动提供了指导。
参考来源 - 消费者决策模式对顾客满意构成模型的影响作用Based on past researches,the paper explored purchasing decision with two experiments.
本文在以往研究的基础上,通过两个实验,考察了消费者购买决策。
参考来源 - 归因风格、时间压力对购买决策影响的实验研究·2,447,543篇论文数据，部分数据来源于NoteExpress
我们的研究强调的是家庭和社会网络对购买决策的复杂力度。
Our research has underscored the complex dynamics within households and social networks when it comes to buying decisions.
通过实施这些政策，以警示人民认识他们的购买决策所带来的影响。
By implementing these policies, it signals to the buying public that they need to be aware of the impact of the purchase they're making.
了解了这些，就能找到“撬动”消费者购买决策和产品使用的“支点”。
This understanding will disclose levers that can be used to impact their purchase and usage decision.
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