购物意愿 shopping intention
This research employs an experimental study to test the effects of three typical trust services-security and privacy service,rating service and the escrow service-on consumers’ purchase intentions,to reveal their impacts on consumers’ initial trust and perceived risk.
本文通过实验探索和验证了由第三方提供的安全与隐私、企业排名和契约担保信任服务对于消费者在线购物意愿产生作用的机理,揭示出它们对消费者的初始信任和感知风险以及购物意愿的影响。
参考来源 - 第三方信任服务对在线购物意愿的作用机理·2,447,543篇论文数据，部分数据来源于NoteExpress
从糟糕的天气到不安全的就业形势都被指责为消费者购物意愿不高的罪魁祸首。
Everything from inclement weather to job insecurity has been blamed for consumers' reluctance to spend.
从糟糕的天气到不安全的就业形势都被指责为消费者购物意愿不高的罪魁祸首。
Everything from inclement weather to job insecurity has been blamed for consumers 'reluctance to spend.
最后根据复？归分析结果，显示仅有“资讯呈现”对“网路购物意愿”有显著的影响。
According to the regression analysis finds that only "information representation" factor has significant influence to "WWW purchase intention".
应用推荐