购后行为,是指消费者对产品使用之后的感受并如何处理。其重要内容有购后行为和顾客满意,购后行为的结果有两种分别是重复购买还是不再购买,而顾客满意从不同的学科理论会的得到不同的理论解释。不过顾客满意是消费者的主观比较,不仅影响自己以后的购买行为还影响其他消费者购买的重要因素。
Then it clarifies its research value of studying the important relationship between hotel service quality and customers' post-purchasing behaviors, which has been scarcely touched upon by other scholars in this field.
接下来概述了中国饭店的服务质量与消费者购后行为方面的情况。
参考来源 - 饭店服务质量与消费者购后行为关系研究·2,447,543篇论文数据,部分数据来源于NoteExpress
其次,是什么因素对快递消费者的购后行为产生影响;
Second, what factors will affect customer's post-purchase behavior?
网路传输方式之消费决策过程与购后行为相关性研究。
The Empirical Study of the Consumer's Decision Process and the Behavior after...
回归分析,用于建立感知质量各个维度对感知价值和顾客满意的线性关系与后两者对购后行为的影响。
Linear Regressing analysis, to describe linear relationship among quality sensation, customer satisfaction and value sensation, and effects of latter two factors to post-purchase behavior.
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