...，如地点、价格幅度与商品种類外，尚有下列 四项因素:陈列与建筑构造(Layout and Architecture)、象征与颜色(Symbols and Colors)、广告及销售人 员等(Martineau，1958)。 表3.
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紫色是高贵的颜色，它象征着奢华、文雅与财富。
The color of royalty, purple connotes luxury, wealth, and sophistication.
天使白：天使白是一种包含光谱中所有颜色光的颜色，通常被认为是“无色”的，象征明亮干净、畅快、朴素与贞洁。
ANGLE White: White angel is a spectrum of all colors including the color of light, Generally considered to be "colorless" and symbol bright and clean, fun, simple, elegant and chastity.
厂服的颜色计划请求在于其生理性。心理性与象征性。
The request of the color scheme of the factory service lies in its physiological, psychological and symbolic.
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