第二部分主要依据调节性匹配理论而进行，由两个实验构成。
According to the theory of the Regulatory Fit, the second part includes two experiments.
本研究以初始购买动机为协变量，探讨调节性匹配组与不匹配组在重复购买动机上的差异。
Taking the initial purchase motive as the covariance, this research discusses the difference in the repurchase motive between the fit group and the not-fit group.
实验二根据调节性匹配理论编制了四个情景问卷，以调节定向类型和结果效价不同的组合表达同样的信息。
In the second experiment, we design four scene-questionnaires which send the same information by different combination with the type of regulatory focus and result valence.
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