在第一、二部分中，文章对影响选址和总平面规划的诸要素进行了简明扼要分析和讨论。
In the first and second parts, the article analyses and discusses the factors influencing the location choice and the general plane design in a simple way.
第二部分则是对整合营销传播中诸要素在会展中的应用研究，属于二者之间的微观关系研究，也是本文的研究重点。
The second part is the research on the application of the factors in IMC, which is a microcosmic research between the two and the core of the thesis.
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