说服性广告,又叫竞争性广告，是指产品由介绍期进入成长期和成熟期阶段,为了取得竞争优势、确保一定的市场占有率所继续进行的宣传,以加强顾客对本企业产品品牌的注意,从而产生选择性需求。
他说服了支持他的企业把商业广告撤下来，让他在整个周末反复地播放他这个攻击性广告。
He got the time to run it heavily all weekend by persuading his business supporters to pull their commercials so that he could put the attack AD up.
由于目前大部分广告都是商业性的，他们的目的就是说服大家购买他们的产品，然后从中赚钱。
As most of the present advertisements are commercial, their purpose is to convince the public to buy their products and then get money from it.
从根本上来讲，广告语言是一种说服性言语行为，其目的在于劝服消费者购买其产品或服务。
Basically, advertising language is a kind of persuasive language and its purpose is to persuade the consumers to buy the products or services.
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