话术，意思是说话的艺术，以“察颜观色”，“一物百拟”，“用情至深”，“行文诡辩”著称于世。中国五千年的悠久文化几乎绝大多数都是围绕着话术摊开的。它看似简单，却包含着做人做事的技巧，安身立命的法门，平步青云的“官道”，治人控场的手腕。话术虽然只是一门说话的技巧，却依“心”而生，同权术，心术，并称“安身要术”。
该研究设置了几个非常有趣的情境，其中一个情境是人们都在复印机前排队，看使用哪种话术时插队成功机率最高。
One that sticks out is where different phrases were tested to see which one would make people most inclined to allow someone to break in line at the copy machine.
冷读术这门学问，虽然是告诉某人一些不提自明的事实，但那些话就好像是特定为他而设的那样。
Cold reading is the art of telling people truisms about human nature in a way that seems like it is tailored to them.
这个成语用于那些不学无术，可又似乎说起话来头头是道的人。 自作聪明。
The ass waggeth his ears. This proverb is applied to those who lack learning, and yet talk as if they were very wise;
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