Companies adhere to advocate for "quality of dedication the world," the core values and "innovation without limits, endlessly creative" work spirit, persist in using technology and innovative spirit to lead the fashion industry, "people-oriented, honest marketing, scientific and technological innovation, excellent quality" for is a business philosophy.
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This part also analyses the connotation, request, and character of integrity marketing, considers that integrity marketing must be the certain choice for private-enterprise in high tech to develop.
同时对诚信营销的内涵、要求及特征进行了分析,认为诚信营销是民营科技企业快速发展的必然选择。
参考来源 - 民营科技企业诚信营销研究·2,447,543篇论文数据，部分数据来源于NoteExpress
企业要实施诚信营销就必须对社会营销观念有正确的认识。
Enterprises must have a correct understanding of social marketing concept before practicing credible marketing.
在理论研究中，着重对诚信营销的相关理论问题进行了研究。
The theory research part emphasizes on the related theory problems of integrity marketing.
第五章提出了企业诚信营销体系的模型，并对企业诚信营销环境、战略和基础设施作了设计。
Chapter 5 put forward the model of enterprise trust marketing system and makes the design for enterprise environment, tactics and basic establishment.
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