这对于指导用户体验设计的研究意义非凡，包括如何设计产品和服务，如何更好地理解产品的用户。

This is important because it has implications for how weconduct UX design research, how we design products and services, and how we canbetter understand our products' users.

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个人技术确实比以往任何时候都更吸引人，毫无疑问，公司正在把他们的产品和服务设计得更加引人注目、吸引人心。

Personal technology is indeed more engaging than ever, and there's no doubt companies are engineering their products and services to be more compelling and attractive.

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品牌是区分与竞争对手的产品和服务的名字、词语、设计、象征或者其它特征。

A brand is a name, term, design, symbol, or other feature that distinguishes products and services from competitive offerings.

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