所有这些使产品更完美的步骤对消费者的影响是巨大的，因为你正传达着某种微妙而重要的讯息。
All of these steps to a perfect product image will have a tremendous effect on the buyer since you're sending out some very subtle and important messages.
互联网改变了这个现状，它通过向成千上万的群众预先发布产品讯息，使群众容易接触这些产品。
The Internet changed that by making it easy to distribute prereleases to millions of people.
这样做，对消费者以及供应链中所有各方发去了一个难以理解的讯息，对他们识别反映他们的需要与价值的产品的能力进行了干扰。
To do so sends a confusing message to consumers and all in the supply chain, interfering with their ability to identify products that reflect their needs and values.
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