当今儿童与广告研究的背景，是70年前瑞士著名心理学家让·皮亚杰提出的认知理论。
The backdrop to today's research on kids and advertising is the cognitive theory put forward over 70 years ago by the famous Swiss psychologist Jean Piaget.
让•皮亚杰留意过一个孩子是怎样将开了一道口的盒子打开的。
Jean Piaget noticed how one child solved the problem of opening the lid of a box only when it opened its mouth.
应用推荐