因此，了解全球性消费者之购买行为或决策，已经在各国企业的行销工作上扮演着举足轻重的角色。

Therefore, to understand the consumers' globalizing purchase behaviors or decision- making has played a crucial role in enterprise marketing.

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在整合行销战役中的角色如何？

What role to play in integrated marketing?

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这环境的市场商人时常必须制造关于他们的竞争者的角色一个裁判当成功的因素行销策略决定。

Marketers in this environment frequently have to make a judgment as to their competitors' role when making marketing strategy decisions.

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