社会性影响因素即主观规范影响。
媒体在以思想、观念、价值、道德规范影响社会的文化系统中，一直占据着重要而独特的位置。
The media has always dominated the important and unique positions of cultural system which has a great influence on the society with ideas, concepts, values, and ethics.
“社会规范是原始的、基本的。”《影响力：说服的心理学》的作者罗伯特·恰尔迪尼博士说。
"Social norms are primitive and elemental," says Dr. Robert Cialdini, author of Influence: The Psychology of Persuasion.
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