当潜在客户观看广告的时候,他们就会产生疑惑,到底自己为什么要用“娇韵诗”产品呢?自己如何使用“娇韵诗”产品才能像这些模特呢?
When viewing ads, potential buyers were confused as to why and how they would want to look like the models using Clarins products.
一周后,观看生动广告的受试者比观看普通广告的更相信自己曾尝试过这种虚构的产品。
A week later, subjects who saw the vivid AD were twice as likely to believe they'd tried this fictional product as were subjects who saw the plain AD.
其他广告也把值放在访问者”“观看的广告,据信创建所需的公司或产品品牌印象。
Other advertise also place a value on the visitor's viewing of the ad, which is believed to create a desired company or product brand impression over time.
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