你要澄清自己的想法或产品(或其它任何谈判涉及的内容)，设法满足对方的需求并缓解对方的担忧，这样就“有备而战”了。
You prepare by learning how your idea or product (or whatever else you're talking about) can meet their needs, maybe their wants and alleviate their fears.
如果你是一个“好的设计师”，那么在你的工作清单上，“满足用户而不是客户的需求”的排名应该是非常靠前的仅仅比“用一下我刚找到的酷酷字体吧！”的排名要低那么一点点。
If you're a good designer, fulfilling the users' needs is probably pretty high on your list (just behind "using that cool new font I found").
最后要牢记，你的能力对雇主来说没有绝对价值，其价值只在于满足雇主这一年的工作需求。
Finally, keep in mind that your abilities have no absolute value to the employer; they're only worth what they can do for the employer this year.
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