通常这两个词使用起来都表意不清，以至于任何对这两个词的定义都受到质疑。但是，我们必须要分清两者，因为这关系到两种不同的、甚至是截然相反的思想。

Both words are normally used in so vague a way that any definition is liable to be challenged, but one must draw a distinction between them, since two different and even opposing ideas are involved.

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不要把研究特殊性的一词与表意符号的一词混淆，后者是衍生于表意符号的形容词。

The word idiographic is not to be confused with ideographic, which is the adjective formed from ideogram.

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注：为了方便文章表意，请视以下词语为同义词：“数据分析”“数据”“KPI”（关键绩效指数）“度量”。

Note: For the purposes of this article, consider the terms: "analytics, " "data, " "KPI" (Key Performance Indicator), and "metrics" to be synonymous.

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